SEM + SEO How Are They Different?
A LITTLE ABOUT SEO AND SEM MARKETING
Here are the SEM Marketing Strategies in a concise nutshell, which are all also SEO:
SEM is The Total Online Marketing Strategy
This strategy is both scientific AND visually creative. SEO is simply a subset of SEM, and has become the buzzword for small business online advertising.
SEM Inlcudes PPC Ads + Facebook Re-Marketing
Have a website that grabs your attention with powerful graphics and thoughtful messages that powerfully resolve your customers purchase needs - with a site map
Have a website with a good conversion rate
Have a website that can be easily skimmed with the reader understanding what you’re about (Think Headings, Subheadings, and Content)
Have a thoroughly researched keyword list
Get your business included in local online directories
Have analytics on the web pages with a scientific evaluation of the effectiveness of the page ( A/B Split Testing )
Have an internal and external linking strategy
Push for online reviews from your happy clients
Have a website that's easy to navigate and that is fully responsive (Shows the same on all devices such as desktops, tablets, and mobile devices).
Have a Social Media Presence (Without trying to sell your business)
PPC ads - These are the ads you see at the top and on the sides of web pages. Without SEO the PPC ads would not be nearly as effective.
Have a website optimized for size to load faster to rank higher
What SEO specialists do behind the scenes to get you to rank is many things, but the basics include creating your meta tags, making sure your description tag has a story about WHY the person reading your snippet should even contact you, and ensuring that your website centers around an entire theme for semantic search technology.
Here’s Two Articles That Will Help Your Small Business Compete For FREE
What is Content Marketing?
We Need To Find Your Voice
Finding your online voice begins by interviewing you to find your unique sales proposition. Once we understand what differentiates you from the competition, we then compare your message to the consumer wants and needs (through analytics) to 1. See where you compare in the market, and 2. Fine tune your unique proposition to serve buyers a reason to contact you.
We do this by looking at the demand from the local competition, identifying your voice after analyzing your market. Once we understand your market, we then create your marketing messages, and THEN start creating your website. We need to serve web pages that give buyers a reason to contact you.
This is all part of the SEO Strategy for your small business.