These are the pros and cons of logo design companies
Your small business needs a logo to catch the attention of potential customers, help you stand out, and because a good logo quickly brands your business, making you appear professional. If you want a logo for your small business, you have choices.
Design Your Own Logo
If you are a creative type and want to take on the task of designing your own logo for your website, there are several options to choose from.
Squarespace - Not only is Squareplace an awesome CMS site offering full website design functionality, they have a simple logo creation service that can be free. Search for your business type and select the logo that works the best for you. Change colors, fonts, and icons easily. Here is the link to the logo creation for squarespace - Squarespace Logo
Design Mantic - Just enter your Company Name, and search for your industry, and you can get your logo design instantly.
Logo Garden - Logo Garden focuses on entrepreneurs. They have thousands of options for a do it yourself logo design.
Free Logo Services - With Free Logo Services you can play around designing your logo until you are happy. If you cannot get the design you want all you've lost is your time. If you like what you can create with their templates then your logo is $39.95. That's not bad considering hiring a local graphics designer costs from $300 - $1,000 just for a simple logo. Which brings me to my next topic.
Hire a Local Designer
You have decided you want to hire someone to design your logo. You have two choices. You can hire a local graphic designer, or you can go online and choose from many designers who offer their services very cheaply. Let's start with the pros and cons of hiring a local web designer who typically charges between $300 - $1,000 for your logo.
You Must Pay Even If You Ultimately Don't Like Your Logo
You hire a designer based on their portfolio, and are excited to get your logo done. A good designer will ask you several questions about your needs, your colors and visions, and your industry. If they are smart, they will ask you to make a list of everything your company offers, including what separates you from the competition. That's the hardest question to answer, but it helps to design a better logo. A good designer will help you come up with ideas when you have none. Your designer delivers your logo, and you don't like it. So the designer keeps tweaking it to get it to your liking, and may even come close to what you had in mind, but somehow you are just not excited about the design. If you are like me, you may even have had a design in mind that you sent to your designer, and it just doesn't work. So you've gone back and forth with the designer, but you just aren't happy. They tried, but it's just not working for you. Is it fair not to pay them for all their hard work? They are in a creative field, and deserve to get paid. No one can please everyone 100% of the time. You may have to pay their fee and then go elsewhere and start all over.
Local Designers Are Skilled In Logo Design
A local graphic designer who is good fights the temptation to imitate. It's good to get ideas from the internet, but you don't want to copy what others have done and violate copyright laws. You want your logo to be memorable, and a skilled graphic designer can do that. With a good local design company you get the personal service, are more likely to have your logo look professional, that reflects the time and thought put into a quality design. A cheap online company has its focus on volume and speed, so you may not get the quality you expect. That doesn't mean you won't get a decent logo through an inexpensive online design firm or free lancer.
You Can Order A Logo From Online Companies Who Offer Them For Cheap.
Many of my colleagues believe you get substandard work from inexpensive online design companies. They would argue that if you are in a creative field in particular, it is better to hire a local designer and pay the money. I don't necessarily agree that you can't get good work on a budget. For $30.00 to $100 you can find some pretty good designers out there competing to make logos. One online company, Fiverr, has many creative vendors who can design a logo for you. But, if you have hand drawn your logo and want someone to turn it digital, Fiverr may not be a good fit for you. It is difficult to find online designers who can transfer a hand drawn logo into digital art. A company to consider for this is LogoTypers. Logo Typers specializes in taking hand drawn logos and creating digital art for your small business. They start at $30.00 and go up to $100, and will turn around your art within 48 hours. Why not give them a chance before you run to a local designer and pay full price? It's a small investment that could pay big.
If you want to show your commitment to your business and get a logo, you do have options. And they don't have to be expensive.
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